Client Menu Boards Automation
When working with corporate clients with multiple company locations, design work grows exponentially as each property or restaurant requires individualized design pieces. Often their final artwork will share many assets such as imagery and formatting. If so, there is an opportunity for a designer to streamline his workflow.
With this client, I established a data capture form in Google Sheets that would print out a .csv file that shared pertinent data to InDesign about the design of the property's menu boards. These 6-page 18" x 22" posters can be generated in a minute with no errors. This has been a huge time saver as more and more locations adopt the redesigned menu boards to their store front.
I was tasked to build out visual assets for an e-store that caters to hotels in need of branded collateral. The team wanted an icon for each of the 23 potential categories. The project was an enjoyable challenge of both my creativity and ability to create a visually consist collection.
When building out web stores, there is often little time available to send a marketing team final builds of printed product. These are just a few of the mockups I have taken part in compiling from print-ready pdfs. Converting such files requires a keen understanding of print production file setup and spot colors. It is also important that a designer is precise and accurate in his representation of the final mockup.
General Assembly Handbook
The General Assembly Handbook project included the creation of an 80-page printed booklet in three translations. The written content of the booklet was shared to us through Excel spreadsheets and Word Documents. I immediately saw the importance of establishing paragraph styles for the document, as that would ensure a consistent feel throughout the booklet. It also challenged me to explore unconventional data formatting methods, allowing for clean copy and pastes from tables in Excel to tables in InDesign.
Document Rebuild from Scratch
Occasionally, source files get lost, and all we have access to is a low resolution pdf, or just an image or a printout. The work of rebuilding a file can often be tedious, it's also rewarding.
The above example of a file rebuild was especially challenging due to a short turnaround, and the low resolution of the source material. However, it did allow for opportunities to update minor design elements such as the font formatting and margins.